The hidden secrets of Verona – a UNESCO World Heritage City – and other Italian landscapes of unparalleled beauty are laid bare to our clients as they gain insight into the lives and work of the master craftsmen who have honed their timeless skills in these parts.
By building personal relationships with the master craftsmen whose technical expertise lies at the heart of the 37100 brand, our clients acquire a deep understanding of the art, history and culture of Italy, and above all, the traditions and skills ranging from its urban areas to the mountainous Alpine region. The conceptual soul of each project, designed to reflect its owner's personal tastes and lifestyle, is thus forged through a close collaborative partnership between clients and craftsmen.
Sergio Rocca, a free climbing enthusiast with an in-depth knowledge of Alpine regions and mountain communities, personally accompanies each client along a unique voyage of discovery.
All clients acquire first-hand experience of the Dolomites and become familiar with mountain shepherds, sculptors, peasants, woodcraftsmen, ironsmiths, weavers, cattle-breeders, dairymen, woodcutters, painters, and Alpine guides who, through their lifestyles, protect the local habitats, environment and breathtaking landscapes in which they live.
To design and build a mountain home with Sergio Rocca is, therefore, no ordinary undertaking, and requires deep commitment on the part of the client whose collaboration will be amply rewarded with personalized, tailor-made interiors exuding the muted, tasteful elegance that distinguishes all 37100 branded designs.